Parris’s influx into the world of music began as a Dj on BBC radio. His ingenuity for mixing music brought him to NYC in 2000 where he played in multiple clubs in lower manhattan. He then pursued an education at the School of Visual arts in NYC and got his start as a music promotor and eventually became the manager of his own record label. His transition into Directing music video came very intuitively when he created a video for one of his own artist. With a very Cinematic approach to his visual styles and edgy editing techniques set waves in the music video world.
After his first video, Parris has gone on direct videos for some the biggest artist such as for Lil Wayne, Cee Lo Green, Common, Enrique Iglesias, Ludacris, Busta Ryhmes, and Mack Maine, among many others. Recently, his filmaking style quickly trickled into the commercial arena, where he went on to direct a commercial for the Amex ‘ Sync to Twitter’ Campaign with Riveting Entertainment.